I tell powerful and authentic multimedia stories that help brands reach new audiences.
marketing and content strategy
As a strategist and content developer, I've worked with various brands across the financial services, government and nonprofit, travel and tourism categories and more.
Throughout my career, I've partnered with internal teams and used my content strategy talents to create brand transformations. Highlights include:
Intranet content audit for Jack Morton Worldwide, which enabled Accounts and New Business to generate more leads
Mobile responsive website redesign for Columbia University School of Professional Studies, which enabled Admissions to generate more leads
Web migration and redesign for NYCEDC, which drove citizen engagement
As a content developer, I've created digital content that took brands' storytelling to another level. Highlights include:
Thought leadership for Jack Morton Worldwide, which drove consideration among clients and prospects
Video content series for Columbia University, which drove consideration among prospective clients
Podcast series for NYCEDC, which drove awareness among citizens
M.S. candidate, Columbia University
As a graduate student at Columbia, I created branding and marketing strategies to drive brand transformation. Projects include:
Brand strategy for New York Sports Club
Experiential, PR, and social media marketing campaign for the nonprofit WITNESS
Content audit and strategy for The Bridgespan Group
Marketing strategy for Cafe Smart in South Korea
Marketing & Brand Strategy Consulting
Interested in working with me?