About me
I lead content strategy in complex B2B environments, aligning brand marketing and product marketing priorities to support awareness, category leadership, and long sales cycles. I translate campaign strategy into content systems that content, design, and channel owners can execute.
Results
Across roles, my work has focused on clarifying B2B offerings in complex, often highly regulated industries and building content ecosystems that support both brand authority and sales teams. My work achieves the following:
- Balances sales and product marketing priorities with ongoing brand marketing priorities
- Clarifies positioning for technical products and solutions
- Maintains best practices for SEO/GEO and UX, technical accuracy, and editorial quality
- Supports sales enablement
Current work
I now lead content strategy at Arity, an Allstate company focused on mobility data and analytics, where I create content strategies and content systems, manage content execution, and drive content innovation.
Experience
My background includes agency‑side work supporting Fortune 100 brands and in‑house leadership driving content strategy in a data‑driven, analytics‑focused organization. My agency clients included:
- IBM
- Aetna
- J&J
Extracurriculars
Outside of my corporate work, I focus on my family and my artistic interests. I curated the Creative Lives film series for Jacob Burns Film Center. I was an editor for the literary magazine Guernica. I’m currently editing a novel about gun violence in America.